Reveal the hidden
Levers of Loyalty
_{...and discover how your customers}_really_{feel about you.}

Apex lets you score and track how your audience feels about your brand so that you can drive more meaningful and profitable loyalty. Survey your audience using the standardized Apex questions. Upload the responses to our platform. Gain a wealth of actionable insights.
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Book a demo See how it works

APEX HELPS FOSTER BRAND ADVOCATES

See your brand through the eyes
of your customer.

Track

Track changes in your customers' attitudes over time

Understand

Understand how attitudes drive behaviors

Adjust

Adjust your strategy and measure results

Earn

Earn stronger loyalty and true strategic growth

Your dashboard reveals an overall performance score

We offer actionable suggestions to reach potential score goals

We use 16 feelings and beliefs to evaluate success

“Working with Apex is a great opportunity to put science into action. The fact that it leans so heavily on leading psychological theory and is tested against rigorous statistical modelling should give anyone confidence that what’s being measured is truly what matters most: real audience engagement.”

Nick Hobson, PhD

Behavioral Scientist

INSIGHTS BEYOND NET PROMOTOR SCORE

How Apex Helps You Succeed

A Prescriptive Score

Get a complete and in-depth picture of how your customers feel about your company with the score that also provides you
with the 'why'

Backed by Science

Marketing is smarter and more predictable when it's guided by behavioral science.
Apex takes the psychology behind your customers’ actions and makes it accessible and useful to your business strategy