The AI-powered platform that reveals your customers' true desires
and translates them into data-driven initiatives that boost your KPIs.See How It Works
and translates them into data-driven initiatives that boost your KPIs.
boost engagement, strengthen loyalty and increase revenues
Trained by behavioral science, Apex unlocks the inner workings of customer emotions and turns them into a trackable score, pinpointing exactly what business and marketing activities drive your customer experience.
Apex is Quantifiable
Quantify your customers’ decision making psychology and turn it into hard, presentable business metrics.
Apex is Tactical
Work confidently with new strategic insights distilled into growth tactics that can be attributed to business value.
Apex is Enriching
Apply Apex without risk to your existing efforts, enriching the customer feedback data you already collect.
What Apex Users Have to Say
“Working with Apex has been integral to the marketing transformation work within our organization and I believe will benefit the non-profit sector as a whole. By utilizing an evidence-based approach we are able to understand what drives attitudes and beliefs around the behavior of giving and will be able to engage with our audiences in a more meaningful way.”
VP Marketing and Communications, United Way of Calgary and Area
“Cult partnered with Apex years ago to apply their methodology to measure and score audience engagement. The impact their research has had on our clients is game-changing! With proper insights, we can be both predictive and prescriptive regarding how an organization must behave in order to appeal to key target audiences, and convert customers and staff into cult-like followers.”
quantifiable and tactical insights
How Apex Impacts Business Strategy
With Apex, you get a built-for-you analysis that uncovers your customers’ deepest desires, revealing what they need most for your brand, where and how well you’re delivering on their expectations, and what you need to do next to earn more of their business.
Stop subjectively interpreting your customers' feelings and use technological advancements to turn them into hard business metrics.
Gain market share by applying trend forecasting and a watchful eye on your customers' evolving desires while appealing to your competitors' underserved customer desires.
Stop gambling your budget on opinion-based guesswork and justify your decisions and efforts with a confidence and rationality you've never had before and can’t get elsewhere.
Join Some of the Major Brands Enjoying Apex
For CX and Brand Leaders
Uncover what your customers' need most for your brand, where and how well you’re delivering on their expectations, and what you need to do next to earn more of their business.
Streamline your project approval, significantly increase your probability of campaign success, and boost your project sell-through rate with our in-depth audience insights.