APEX Scoring System by Emotive Technologies Skip to content

brand tracking and marketing reporting software

Never ask "Why" again

Understand, score and track the strength of your audience relationships.

Ask your audience the two standardized Apex questions, upload to the tool and voila! Gain a wealth of actionable insights. 

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BRAND TRACKING AND MARKETING REPORTING SOFTWARE

Never ask "Why" again

Get a better sense of what your audience is feeling and thinking. Score and track engagement, learn how to build and grow success from it.

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Apex helps foster brand advocates

Build better audience relationships and create meaningful loyalty

Track changes in attitudes over time

 

Understand how attitudes drive behaviors
brand health tracking
brand health tracking
brand health tracking
APX_VectorAssets-Working_23Nov2020
APX_VectorAssets-Working_23Nov2020
APX_VectorAssets-Working_23Nov2020
brand health tracking
brand health tracking

Adjust your strategy and measure results

 

Earn loyalty and true strategic growth

brand health tracking brand health tracking brand health tracking brand health tracking
brand health tracking

Track attitudes towards your brand

brand health tracking

Adjust your strategy and measure results

brand health tracking
Understand how attitudes drive behaviors
brand health tracking
Earn loyalty and true strategic growth
brand health tracking

Nick Hobson, PhD

Behavioral Scientist

“Working with Apex is a great opportunity to put science into action. The fact that it leans so heavily on leading psychological theory and is tested against rigorous statistical modelling should give anyone confidence that what’s being measured is truly what matters most: real audience engagement.”

brand health tracking

Nick Hobson, PhD

Behavioral Scientist

Insights beyond Net promoter score

How Apex Helps You Succeed

Actionable Intelligence

Plan for the future based on real information about your audiences’ desires.

Tangible Metrics

Learn which 16 emotions and rational beliefs are most important to your long-term brand health.

Easy to Understand​ & Share

Deep audience information is translated into a high-level score, so your team can quickly understand and track your brand’s performance.

brand health tracking
APX_VectorAssets-Working_23Nov2020
APX_VectorAssets-Working_23Nov2020
APX_VectorAssets-Working_23Nov2020
APX_VectorAssets-Working_23Nov2020

Insights beyond Net promoter score

How APEX Helps You Succeed

Actionable Intelligence

Understanding the actions you can take to drive engagement helps focus resources towards efficiency and more predictability

Tangible Metrics

16 specific metrics that define the way people feel and what they believe, tied to actual business performance

Easy to Understand

Our proprietary data computes to give your brand a score, providing an overall view of performance that your team and the wider organization can rally behind

brand health tracking
APX_VectorAssets-Working_23Nov2020
APX_VectorAssets-Working_23Nov2020
APX_VectorAssets-Working_23Nov2020
APX_VectorAssets-Working_23Nov2020
see how we've improved brand loyalty for clients

Our Clients

Join some of the major Apex brands

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Join some of the major APEX brands, including:

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For Brand Leaders

Do you struggle showing company stakeholders the impact of your efforts?

Use APEX to help you action your audiences' desires and track the success of your efforts.

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For Agencies

Do you represent a business looking to better measure your marketing initiatives?

Show your clients the true impact of your campaigns beyond typical analytics and get actionable data on how to improve.

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For Employee Engagement

Are you looking for a platform to help you measure and deepen employee engagement?

Precisely measure internal employee sentiments about your company and learn how to keep your workforce engaged.

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Resources

Take it to the next level

Transform your business with a more in-depth Apex Roadmap exercise, which gives you a full understanding of your most important audiences and how best to engage with them.