In Marketing it can be easy to think of people...
brand tracking and marketing reporting software
Never ask "Why" again
Understand, score and track the strength of your audience relationships.
Ask your audience the two standardized Apex questions, upload to the tool and voila! Gain a wealth of actionable insights.
BRAND TRACKING AND MARKETING REPORTING SOFTWARE
Never ask "Why" again
Get a better sense of what your audience is feeling and thinking. Score and track engagement, learn how to build and grow success from it.
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Apex helps foster brand advocates
Build better audience relationships and create meaningful loyalty
Track changes in attitudes over time
Understand how attitudes drive behaviors
Adjust your strategy and measure results
Earn loyalty and true strategic growth
Track attitudes towards your brand
Adjust your strategy and measure results
Understand how attitudes drive behaviors
Earn loyalty and true strategic growth
Nick Hobson, PhD
Behavioral Scientist
“Working with Apex is a great opportunity to put science into action. The fact that it leans so heavily on leading psychological theory and is tested against rigorous statistical modelling should give anyone confidence that what’s being measured is truly what matters most: real audience engagement.”
Nick Hobson, PhD
Behavioral Scientist
Insights beyond Net promoter score
How Apex Helps You Succeed
Actionable Intelligence
Plan for the future based on real information about your audiences’ desires.
Tangible Metrics
Learn which 16 emotions and rational beliefs are most important to your long-term brand health.
Easy to Understand & Share
Deep audience information is translated into a high-level score, so your team can quickly understand and track your brand’s performance.
Insights beyond Net promoter score
How APEX Helps You Succeed
Actionable Intelligence
Understanding the actions you can take to drive engagement helps focus resources towards efficiency and more predictability
Tangible Metrics
16 specific metrics that define the way people feel and what they believe, tied to actual business performance
Easy to Understand
Our proprietary data computes to give your brand a score, providing an overall view of performance that your team and the wider organization can rally behind
see how we've improved brand loyalty for clients
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Our Clients
Join some of the major Apex brands
Join some of the major APEX brands, including:
Resources
5 Things Association Members Want and How to Track Them
Your members are your most valuable asset. Not only are...
Brand Honesty: Why It’s Always The Best Policy
A core attitude underpinning any great relationship is one that...
Take it to the next level
Transform your business with a more in-depth Apex Roadmap exercise, which gives you a full understanding of your most important audiences and how best to engage with them.