MARKETING METRICS FOR ENHANCED CUSTOMER EXPERIENCE

About Us

HUMAN DATA EXPLAINS BRAND HEALTH

What is Apex?

Most decisions are emotional, not logical, so in order to make informed business decisions that will improve CX, you need a data-driven snapshot of what, where, when and why your marketing activities are (or aren't) resonating with your audience on an emotional level - that's where we come in!

Apex is an AI-driven solution that uses insights from customer and employee feedback to identify revenue opportunities immediately while measuring the progression and relevance of marketing activities and business goals over time. As a result, Apex determines exactly what marketing activities to prioritize to achieve the ideal customer experience.

Apex exists to help organizations put into real action the aspiration of being "customer-centric," which starts by recognizing that people aren't consumers, employees, donors, or members. Instead, they are human beings with emotions and a belief system that drives their decision-making.
Academic advisors

Our (Ever Growing) Team of Scientists

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Sandra Matz

Associate Professor of Business Management, Columbia Business School
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Michael Inzlicht

Professor of Research Excellence, Rotman School of Management, University of Toronto Psychology
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Cindy Chan

Assistant Professor of Marketing, Rotman School of Management
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Darja Kragt

Lecturer in Work Psychology, University of Western Australia
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Jon Jachimowicz

Assistant Professor of Business Administration Organizational Behavior, Harvard Business School
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Ashley Whillans

Assistant Professor, Negotiation, Organizations & Markets Unit, Harvard Business School
Join some of the major Apex brands



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