Most decisions are emotional, not logical, so in order to make informed business decisions that will improve CX, you need a data-driven snapshot of what, where, when and why your marketing activities are (or aren't) resonating with your audience on an emotional level - that's where we come in!
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Apex is an AI-driven solution that uses insights from customer and employee feedback to identify revenue opportunities immediately while measuring the progression and relevance of marketing activities and business goals over time. As a result, Apex determines exactly what marketing activities to prioritize to achieve the ideal customer experience.‍
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Apex exists to help organizations put into real action the aspiration of being "customer-centric," which starts by recognizing that people aren't consumers, employees, donors, or members. Instead, they are human beings with emotions and a belief system that drives their decision-making.