HUMAN DATA EXPLAINS BRAND HEALTH
The Apex Scoring System is brought to you by Emotive Technologies – an organization obsessed with creating harmony between people and the brands and organizations they deal with. We help organizations put into real action the aspiration of being “audience-led”, and that starts by recognizing that people aren’t consumers or employees or donors or members. They are human beings with emotions and a belief system that drives their every move. Our goal is to help organizations develop an authentic connection that makes their most important audiences believe in their brands and act accordingly. After testing, learning, stumbling, and trying again, we’ve discovered how any brand can easily quantify, explain, and deepen audience engagement.
It only took four years. Did we mention we were obsessed?