MARKETING METRICS FOR ENHANCED BRAND ENGAGEMENT

About Us

HUMAN DATA EXPLAINS BRAND HEALTH

Our Beliefs

The Apex Scoring System is brought to you by Emotive Technologies – an organization obsessed with creating harmony between people and the brands and organizations they deal with. We help organizations put into real action the aspiration of being “audience-led”, and that starts by recognizing that people aren’t consumers or employees or donors or members. They are human beings with emotions and a belief system that drives their every move. Our goal is to help organizations develop an authentic connection that makes their most important audiences believe in their brands and act accordingly. After testing, learning, stumbling, and trying again, we’ve discovered how any brand can easily quantify, explain, and deepen audience engagement.

It only took four years. Did we mention we were obsessed?
Who We Are

Meet Our Amazing Team

Marc Whitehead

CO-FOUNDER - CLIENT SUCCESS
Engagement-advocate and a fierce defender of customer-centricity, Marc has extensive experience with an impressive list of national and international clients.

Nick Bond

CO-FOUNDER - PRODUCT
Drawing on years of marketing strategy experience for prominent Canadian retailers as well as an extensive Market Research background, Nick is the mad-scientist providing accurate and tangible metrics that have a measurable impact on organizations.

Todd Finch

CO-FOUNDER - PARTNERSHIPS
Bringing to the table 25 years of experience building innovative, high-growth technology businesses that drive transformational market opportunities, Todd is the ideal partner for our client's success.

Jordan Van Schyndel

CO-FOUNDER - TECHNOLOGY
Extensive development and a 15 year history of entrepreneurial success drive Jordan to deliver a user-friendly and laser-sharp online product.

Nick Hobson

CHIEF SCIENTIST OF LABS
Our very own behavioral scientist brings with him a whole new level of scientific rigor and he's always concocting new and meaningful ways to help our clients better relate with their audiences.
Academic advisors

Our (ever growing) team of scientists

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Sandra Matz

Associate Professor of Business Management, Columbia Business School
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Michael Inzlicht

Professor of Research Excellence, Rotman School of Management, University of Toronto Psychology
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Cindy Chan

Assistant Professor of Marketing, Rotman School of Management
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Darja Kragt

Lecturer in Work Psychology, University of Western Australia
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Jon Jachimowicz

Assistant Professor of Business Administration Organizational Behavior, Harvard Business School
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Ashley Whillans

Assistant Professor, Negotiation, Organizations & Markets Unit, Harvard Business School
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