The past ten years have marked the rise of a new style of marketing and advertising; one focused on empowering buyers and sellers with audience-centric business solutions. And leading that charge is Cult Collective, a North American brand strategy firm specializing in CX. Cult has mastered the art of audience-driven strategies that create more deeply engaged customers, prospects and staff. Their success is evident from their impressive clientele, from Harley Davidson to GoDaddy, Chili's to Zappos.
"They were very willing to not only introduce and enable us in our pursuit for finding a better metric, but also make it so that it was easy to broadly adopt internally as an organization."
Cult believes that companies must think and act differently to build a cult-like following of people demonstrating an irrational connection and affinity to a brand. This means making impressions that matter, resulting in customers who not only buy, but buy-in. Cult knew that to captivate an audience on such a level, they had to go beyond the usual marketing tactics and use attitudinal metrics to uncover, understand, and ultimately address the true drivers of audience engagement. To help them get there, they turned to Apex.
We partnered with Cult to help identify and measure the attitudinal indicators needed to deploy strategic thinking and client solutions to build relationships that move from affinity to advocacy. We worked closely with Cult's strategic team to ensure a thorough understanding of the methodology underpinning Apex, making it easy for them to adopt internally as an organization.
"We've seen close to 50% improvements in sell-through using this methodology as a central part of our offering and as a central part of what differentiates Cult from any other organization."
Armed with insights rooted in customer-focused realities, not personal opinions, Cult was able to remove the guesswork from their strategic development. By transitioning away from subjective decisions and moving towards objective ones, they enabled faster approval of projects with an increased probability of success, increasing their sell-through rate by nearly 50%.