A Look into Apex at The Gathering Summit


he Gathering Summit is unlike any other marketing and business conference. It presents a unique approach to bringing together the world's top brand leaders to share and exchange insights, driving transformation and significantly impacting their industries.

Set in the stunning Fairmont Banff Springs hotel, this three-day immersive experience features over 40 sessions and 20 workshops, giving attendees the remarkable opportunity to connect with like-minded individuals passionate about revolutionizing brand engagement.

One of The Gathering Summit's most highly anticipated highlights is the Tony Hsieh Awards Gala. This ceremony honors the Top 10 brands making significant waves through innovative approaches, cultural relevance, and social impact. Over the past ten years, the selection process has been refined and now uses a codified process that involves a research methodology called Customer Emotional Quotient (CEQ), powered by Apex Scoring System.

"We take our responsibility to evaluate the most cult-like brands in North America very seriously. Each year we’ve refined our process to properly measure the level of emotional attachment people have towards brands. Our work with Apex Scoring System represents a decade of experimentation of optimization. I couldn’t be happier with where we’ve landed." - Chris Kneeland, Founding Partner, The Gathering Summit

The rigorous selection process involves a North American survey and a qualitative analysis of the best-scoring brands within dozens of categories. The evaluation factors in emotional connections, operations, internal culture, brand loyalty, functional performance, and go-to-market decision-making across multiple touchpoints.

The final step involves a committee of professionals who help assess which exceptional brands are truly the best of the best and deserve to be honored as North America's top brands.

We are beyond grateful that the Apex Scoring System is being used to help determine who is celebrated at this prestigious ceremony. This is a testament to the unparalleled power of technology and data in modern-day marketing, and we are proud to partner with The Gathering and honor those who truly make a difference in the industry.

To learn more about The Gathering Summit, visit cultgathering.com. To find out how your brand measures against the criteria used to select the honorees, take our CX Self-Assessment.