Articles

Cult knew that to captivate an audience on such a level, they had to go beyond the usual marketing tactics and use attitudinal metrics to uncover, understand, and ultimately address the true drivers of audience engagement. To help them get there, they turned to Apex.

Marble Financial was on a mission to improve its offerings and engage its customers to nourish confidence and financial empowerment by uncovering how and why Marble Financial resonates with its audience.