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It’s Time For Your Brand to Get Emotional: The Four Truths of Emotion Science that All CX Pros Need to Know.

t's a business imperative to understand the basics of human emotions. They are, after all, the foundation of any good (and bad) customer experience (CX). If your brand understands emotions - what they are, what they're not, how to look for them, and how to measure their change - then you have a clear competitive advantage: you know exactly what your customer needs and exactly what to do to meet those needs.
May 12, 2023
 in 
Thought Leadership

Customer Compass Volume 1 | Big Retail: 8 CX Insights to Spark Your Next Big Idea

A CX study focused on the ten brands observed as some of North America’s biggest revenue drivers in their category.
Apr 18, 2023
 in 
Thought Leadership

The 7 Deadly Sins of NPS

After 20 Years, It’s Time to Reconsider Net Promoter Score, the Brand Health Metric That Offers More Questions than Answers.
Feb 13, 2023
 in 
Thought Leadership

The Ideal CX: What It is and How to Achieve It

Every CX leader wants to deliver the best possible customer experience, but that can be a daunting task. What is the ideal customer experience? How do you define it? And how can you ensure you’re delivering on it? Find out in this blog post.
Feb 1, 2023
 in 
Thought Leadership

NET LOSS: Why Banks are Losing Customers

2022 US Banking Industry Loyalty Report Review
Jul 18, 2022
 in 
Thought Leadership

Being Moved to Act: Apex and the Science of Measuring Audience Engagement

Apr 6, 2021
 in 
Thought Leadership
Featured Posts
Thought Leadership
It’s Time For Your Brand to Get Emotional: The Four Truths of Emotion Science that All CX Pros Need to Know.
Thought Leadership
The 7 Deadly Sins of NPS
Blog
Unlocking the Secret to Business Growth Through Customer Experience
Thought Leadership
The Ideal CX: What It is and How to Achieve It
Blog
Marketing Survey Results
Thought Leadership
NET LOSS: Why Banks are Losing Customers
Webinars
Webinar: Bringing a CX Mindset to your B2B Business
Blog
The Science Behind Apex Scoring System: Our Methodology
Blog
Apex Scoring System vs. NPS
Blog
How Emotionally Intelligent People Run Meetings
Blog
Apex Scoring System: The Basics
Why Your Brand Needs to be Dependable
3 Ways To Be a More Responsive Brand
How to Earn the Respect of Your Customers in Three Steps
Brand Honesty: Why It’s Always The Best Policy
Blog
How Your Brand Can Be Distinct in a Saturated Market
Understand, score, and track the strength of your audience relationships.

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