It’s Time For Your Brand to Get Emotional: The Four Truths of Emotion Science that All CX Pros Need to Know.
t's a business imperative to understand the basics of human emotions. They are, after all, the foundation of any good (and bad) customer experience (CX). If your brand understands emotions - what they are, what they're not, how to look for them, and how to measure their change - then you have a clear competitive advantage: you know exactly what your customer needs and exactly what to do to meet those needs.
May 12, 2023