FAQ | APEX Scoring System by Emotive Technologies Skip to content

Answer everything your Net Promoter Score can't

How Apex Works

Actionable audience data, almost instantaneously.

Answer everything your Net Promoter Score can't

How APEX Works

Actionable audience data, almost instantaneously.

Marketing survey and reporting

Get started with Apex in three simple steps.

1. Put our simple standardized survey out to your audience – the average Apex survey takes users just over a minute to complete.
2. Upload your survey results in Apex and get your first snapshot of the strength of your brand’s audience relationships.
3. Get your first look at the insights that will start to guide your brand activities.
The outcome that is more than a simple score. It’s the diagnostics that explain the score, and the specific actions that can be used to improve it.

Frequently Asked Questions

Unlike other measures of brand health that only measure your performance on specific indicators, we show you how important given indicators are to building the type of relationship your audience desires, and how those attitudes evolve over time. Get ahead behaviours by recognizing and adapting to the attitudes that drive them.

Apex, like NPS (Net Promoter Score), is built on the fact that advocacy is an important and proven part of engagement. However NPS can't tell you why your score is your score and it can't tell you how to make your score better. That's where Apex comes in. You still get a trackable number, but you can also see specifically what is driving it and specific steps you need to take to grow audience engagement.

Apex has been designed over 4 years with input from brand leaders, statisticians, behavioral scientists, and everyday people to ensure it is logical, practical, valuable, and actionable. It relies on proven statistical tools like regression modelling from the market research world - no voodoo here, just solid reliable math. The magic is how our rigorously developed 16 attitudes come together to both explain the nature of engagement for your organization today, and how focusing on a few key areas will deepen engagement - and organizational performance - tomorrow.

After a quick chat with us (click "Book a Demo"), we'll send you your Apex survey questions. Whether you host the survey or we do, simply get your audience to answer, upload the data, and within hours you'll have a complete audience engagement score and profile for your organization. 

They are two universal multivariable questions that include 18 statements in total. They are identical for all audiences and brands and take the average respondent about 60-75 seconds to answer.

Ideally, you can get a minimum of 150 people to respond to your Apex survey questions. If we can't get at least 75, we can't run Apex. Typically about 5-10% of a client database will respond to a survey. If your own database is too small, there are often options to purchase external sample. Reach out to us and let's talk options!

If it's your survey that you're programming and managing, then absolutely, the sky's the limit. If you'd like us to program and host the survey for you, additional basic demographic questions are always available. If you'd like something further, we would love to help you out. Reach out and let's discuss what you're looking for.

Yes, absolutely! The better question is, why shouldn't you add them to every survey?

Yes! We love our dashboard, but if you have a BI tool you already use to track business metrics, we have the capability using API's to export our data directly to those programs. Contact us and let us know what it is you're looking for.

Yes! Apex clients use the tool for all audience types including end-use consumers, B2B clients, donors, employees, association members, voters, patients, etc. If they are a key audience for you, they are measurable with Apex.

Need more or ready to get started?

Reach out today!