For Brand Leaders | APEX Scoring System by Emotive Technologies Skip to content

Brand management software made for leaders

For Brand Leaders

Turn the aspiration of being
a fully customer-led organization into an
everyday reality.

BRAND MANAGEMENT SOFTWARE MADE FOR LEADERS

For Brand Leaders

Turn the aspiration of being a fully customer-led organization into an everyday reality.

Be Your Own Best Brand Advocate

Be the Brand They Need You to Be

Why APEX For brand leaders

Be the Brand They Need You to Be

Think audience-first

Your Apex Score allows you to make audience-centric decisions at every touchpoint, so your business is always attuned and responsive to their needs and expectations.

Go beyond marketing

Apex data benefits your entire organization, from marketing to operations, from service to product development. Every piece of your business can become laser-focused on delivering for your audience.

Find your focus

Using your Apex Score, you’ll understand what areas are most vital for your brand’s relationship with your audience so you can focus your efforts without wasting resources.

Budget-friendly

Spend every dollar wisely by quickly measuring the effectiveness of your activities. Apex shows you the results, so you can pivot or stay the course without unnecessary investment.

Ready, set, go

Apex was built to be used easily and often. A simple set-up helps you get a snapshot of your brand’s health almost instantly, so you can start working towards the highest potential your brand has to offer.

Brand Health Tracking Case Study
For Brand Leaders

Yvette Biggs

VP Marketing and Communications, United Way of Calgary and Area

“Working with Apex has been integral to the marketing transformation work within our organization and I believe will benefit the non-profit sector as a whole. By utilizing an evidence-based approach we are able to understand what drives attitudes and beliefs around the behavior of giving and will be able to engage with our audiences in a more meaningful way.” 

Yvette Biggs

VP Marketing and Communications, United Way of Calgary and Area

Take it to the next level

Transform your business with a more in-depth Apex Roadmap exercise, which gives you a full understanding of your most important audiences and how best to engage with them. 

Learn more about Apex Roadmap.