e’re glad you asked!
Check out our video or read on to learn more about what The APEX Scoring System is and how it can benefit your organization.
APEX Scoring System is the world’s first brand tracking platform that helps teams measure the attitudes that drive people to take action, uncover the specific elements of the relationship that need attention, and increase engagement with their audience overall.
In order to get at the heart of why your audience buys your products, engages with your content, or clicks that CTA in an email, we need to understand the feelings and beliefs they hold about you. Behavioural science tells us that how we feel and what we believe informs and influences our intentions, and ultimately, our actions.
APEX’s algorithm uses proven statistical methods like regression modelling to measure these codified beliefs and feelings, and helps you understand the attitudes driving the behaviours of your audience.
APEX analyzes your brand’s performance on these attributes, as well as the desired relationship your audience is seeking to create your APEX Score.
Think of your APEX Score as a compliment to the brand health metrics you’re already tracking — by including APEX as a KPI, you create a holistic view of your audience’s behaviours, as well as their attitudes about your brand.
To include your APEX Score as a KPI in your brand health tracking, we suggest leveraging our Engagement Status Ratings to help you benchmark appropriately based on your current and potential APEX Score.
In order to calculate your APEX Score, we need to field 2 brief survey questions with your audience.
Similar to a standardized survey like NPS (Net Promoter Score) or CSAT (Customer Satisfaction), your APEX Score Survey is a simple two-question, multivariable survey that includes 18 statements total. These questions should take your audience 50-60 seconds to answer.
APEX uses a 7-point agreement scale to evaluate the rigorously-tested attitudinal statements with your audience.
Reach out to us at firstname.lastname@example.org to have our team program and host your APEX Survey.
Once your survey is out of field, upload it into the APEX tool and within 24 hours you’ll have a full dashboard of actionable takeaways.
APEX gives you benchmarks for measuring attitudinal engagement with your brand over time to understand a snapshot of current engagement, and the engagement potential with your audience.
This highlights the attributes that are most important to driving engagement today, how well your brand is performing on these attributes, and what areas need improvement to create stronger engagement in the future.
We pride ourselves on offering specific ways for you to take action on what you’re learning immediately, with insight into how your brand can make improvements to increase your APEX Score, and ultimately, engagement.
One APEX Score is good, but multiple APEX Scores tracked over time is best. Our tracking capabilities reveal how your audience’s perceptions of your brand change as your strategy and tactics change.
Our recommendation is to field your APEX Score Survey on a monthly or quarterly basis to ensure you’re keeping a pulse on how audience attitudes are shifting over time. However more scores may be necessary if you are using APEX for testing content, regional pilot projects, or pre/post in-market activity assessments.
We can’t wait to learn more about your business and help you uncover the attitudes shaping the actions of your audience. If you’d like to chat with someone from our team, click here to book a time.