How Apex works

An Apex client reviewing their customer's data.

Get started in three easy steps

Survey your audience

Add the questions that we've scientifically formulated to uncover real feelings and beliefs into your existing survey or research program

Upload your results

Once your survey is complete, you upload your results into the Apex Platform. That's where the magic happens!

Get Apex insights

Our dashboard will give you access to your Score, plus a whole report that's full of insights to inform your marketing strategy

Get more out of your audience research.

Apex is designed to fit directly into your existing research or survey framework. With the simple addition of our survey questions, we'll be able to give you access to a whole new level of audience insights you've never had before.
Not currently doing audience research? No problem, we can help you get up and running.

Frequently Asked Questions

How is Apex different from other brand health metrics?

Unlike other measures of brand health that only measure your performance on specific indicators, we show you how important given indicators are to building the type of relationship your audience desires, and how those attitudes evolve over time. Get ahead behaviours by recognizing and adapting to the attitudes that drive them.

We already use NPS, isn't that good enough?

Apex, like NPS (Net Promoter Score), is built on the fact that advocacy is an important and proven part of engagement. However NPS can't tell you why your score is your score and it can't tell you how to make your score better. That's where Apex comes in. You still get a trackable number, but you can also see specifically what is driving it and specific steps you need to take to grow audience engagement.

How does Apex work? What's the science of it?

Apex has been designed over 4 years with input from brand leaders, statisticians, behavioral scientists, and everyday people to ensure it is logical, practical, valuable, and actionable. It relies on proven statistical tools like regression modelling from the market research world - no voodoo here, just solid reliable math. The magic is how our rigorously developed 16 attitudes come together to both explain the nature of engagement for your organization today, and how focusing on a few key areas will deepen engagement - and organizational performance - tomorrow.

How do I get started?

After a quick chat with us (click "Book a Demo"), we'll send you your Apex survey questions. Whether you host the survey or we do, simply get your audience to answer, upload the data, and within hours you'll have a complete audience engagement score and profile for your organization.

What are the Apex Questions?

They are two universal multivariable questions that include 18 statements in total. They are identical for all audiences and brands and take the average respondent about 60-75 seconds to answer.

How many people need to respond to the questions to run a score?

With our machine-learning driven algorithm, we only need 50 respondents to run Apex. Typically about 5-10% of a client database will respond to a survey. If your own database is too small, there are often options to purchase external sample. Reach out to us and let's talk options!

Can I add any custom questions to my survey?

If it's your survey that you're programming and managing, then absolutely, the sky's the limit. If you'd like us to program and host the survey for you, additional basic demographic questions are always available. If you'd like something further, we would love to help you out. Reach out and let's discuss what you're looking for.

Can I add the Apex questions to any survey?

Yes, absolutely! The better question is, why shouldn't you add them to every survey?

Is there a way to export results to another BI tool?

Yes! We love our dashboard, but if you have a BI tool you already use to track business metrics, we have the capability using API's to export our data directly to those programs. Contact us and let us know what it is you're looking for.

Can I use it on any stakeholder type?

Yes! Apex clients use the tool for all audience types including end-use consumers, B2B clients, donors, employees, association members, voters, patients, etc. If they are a key audience for you, they are measurable with Apex.

See how Apex will remove the guesswork from your marketing