Apex is not just a brand health metric but part of a prescriptive approach to business strategies and marketing tactics. Apex solves the misalignment between customer desires, experiences provided, and organizational priorities.
Add your custom scientifically formulated questions designed to uncover the emotional factors impacting CX into your existing survey or research program. Our technology integrates seamlessly and without interruption, enriching the customer feedback data you’re already collecting.
The data collection process is as simple to complete as popular CSAT or NPS metrics but reveals so much more. Once you complete your survey, upload your results into the Apex platform and let our unique algorithm work its magic.
Your dashboard provides a built-for-you analysis that uncovers your customers’ deepest desires, revealing what they need most for your brand, where and how well you are delivering on their expectations, and what you need to do next to earn more of their business.
Find out now with our CX Self-Assessment.