A podcast by apex

The Chemistry of Engagement

Welcome to The Chemistry of Engagement, brought to you by Apex. The series that explores the beliefs and behaviours that should matter most to your business. Each episode, we take you into the mind of a thought leader to explore one of the 16 Elements that form the basis of customer relationships, so you can see your brand through the eyes of your customer.

Dependable

We chat about why dependability is so important to today's consumer with Julie Cole, Co-Founder and Senior Director of Public Relations at Mabel's Labels.

Responsive

We seek to understand what it means to be a highly responsive organization with Rob Daintree, Director of Marketing Communications at WestJet.

Respectful

We explore the role of respect in the brand-customer relationship with Jason Anderson, SVP, Brand, Marketing & Communications at Cadillac Fairview.

Honest

We talk about the need for honest and transparent marketing from brands with the courageous Erica Ehm, Founder of YMC.ca.

Distinct

We break down why certain brands feel distinct to consumers with Chris Kneeland, Co-Founder and CEO of Cult Collective.

Involved

We delve into the need for sincere corporate social responsibility with Paul Klein, Founder and CEO of Impakt.

Relatable

We dive into the impact of relatability with the Godfather of Influence, Dr. Robert Cialdini.

Joyful

We chat about the emotion of joy and why people seek it out with Elizabeth Dunn, happiness researcher and professor at University of British Columbia.

Predictable

We discuss the power of predictability with Alex Bodman, VP, Global Executive Creative Director at Spotify.

Principled

We explore what being a principled brand means with Emilie Pageau-Bisson, Director of Brand Marketing at Pomeroy Lodging.

Empathetic

We discuss the effects of empathy with David Pizarro, Professor of Psychology at Cornell University.

Uncomplicated

We talk about the importance of simplicity with Leidy Klotz, author of Subtract: The Untapped Science of Less.