APEX Road Map | APEX Scoring System by Emotive Technologies Skip to content

Cultivate and Deepen Customer Loyalty

Take your APEX Score to the next level

Take your Apex Score to
the next level.

Where the Apex Score reveals audience engagement today and what it could look like in the future, Apex Roadmap provides you with a clear path from here to the future. 

THE FUTURE OF NET PROMOTER SCORE MARKETING METRICS

Take your APEX Score to the next level

Take your APEX Score to the next level. Where the APEX Score reveals audience engagement today and what it could look like in the future, APEX Roadmap provides you with a clear path from here to the future.

Understand Winning Brand Health Tracking

Fully understand the people you need to win with, and how to most effectively represent your brand in-market.

APEX Road Map

Phase 1 – Audience Profile

Defining your most important audiences.
Understand who your key audiences are by the way they feel and what they believe about you and your industry. Demographics don’t matter. Attitudes do.

Phase 2 – Audience Path

Doing the right thing at the right time.
A journey map alone isn’t enough. The Apex Roadmap outlines how people feel at each step along that journey, so you can program each interaction to meet them with a positive experience.

Phase 3 – Brand Profile

Seeing your brand in its most positive light.
Define your brand’s highest potential by finding the ideal positioning and messaging, through the lens of your most important audiences.

Phase 4 – Brand Path

Go from insight to action.
Turn everything you’ve learned into ideas for activations, experiences, and messaging, designed to cater to your audiences’ specific attitudes and beliefs.

Actionable Marketing Reports

What you get

With Apex Roadmap, you’ll get:

  • An Apex Score and one-year Base Apex subscription.
  • An attitudinal segmentation of your audience
  • A journey map (right) that clearly outlines your audience’s functional and emotional journey with you.
  • A specific profile outlining how your brand needs to show up to be most engaging.
  • A series of in-market ideas demonstrating how you can get your key audiences to lean into your brand.

Take the next step in your audience engagement journey today.

Our team is standing by to answer any questions and get you started!