Better Segmentation and Personas
Currently, most brands base their customer segmentation on demographics and user behaviors, but we’ve developed a better method. Attitudinal segmentation understands the motivations that are driving your customers, giving you a total 360 view of them. Forget segmenting them by their location or job title, imagine being able to group your customers based on who they are and how they feel!
Apex Roadmap also gives you the insights you need you to build out your audience personas using data, with a deep and descriptive analysis of what motivates them and drives them. This helps break down internal barriers so your whole team can focus on one audience, informing strategy in all of the departments within your organization.