For Agencies


An indispensable tool for any account manager

The most affordable and actionable way to build against real audience insights and deliver the confidence your clients are looking for.

Build a data-based strategy
Bring your clients into market with more confidence by getting clear answers to the right questions. Understand your clients’ goals through the lens of their most important audiences, and craft plans that align perfectly.
No more guesswork
When you know what will motivate your audience into action, it’s a lot easier to do the right things. Apex helps move you past gut instinct and into a deep understanding of what will work, and what won’t.

Move at market speed
Where most market research can take weeks or months to produce results, Apex can give you insights in a matter of hours. There’s no excuse to not have audience-based insights inform your brainstorming.
Measure in-market
It can be tricky to measure the effectiveness of a campaign once its been launched – until now. Apex will help you develop and measure a whole new set of KPIs that you can track while your campaign is in midflight, giving you space to iterate in real time.
Data everyone gets
Apex is designed to be easy to understand and act on, so you can continue to use it without consultation or expensive retainers. This is your data and your tool.
“Cult partnered with Emotive years ago to apply their Apex methodology to measure and score audience engagement. The impact of their research on our clients is literally game-changing. With proper audience engagement insights, we can be both predictive and prescriptive, in regards to how an organization must behave in order to better appeal to key targets, and convert customers or staff into
cult-like followers.”
Chris Kneeland
Co-Founder, Cult Collective

See how Apex will remove the guesswork from your marketing